When Disney Consumer Products needed a magazine campaign to catch the attention of new parents, I came up with a concept that tapped into parents’ natural interest in the stages of their baby’s development. Disney repeatedly turned to me as a writer they could rely on to completely understand their brand and successfully reach their family-oriented customers.
Below is a magazine spread for Disney’s collection of nursery bedding, accessories, and wall decor.
These two ads for Disney’s high-end line, Mickey & Co., ran in magazines like Elle and Vanity Fair.
