Hannah’s Kittens were something consumers hadn’t seen before. This award-winning line was an entirely new category on the market – luxury plush animals. They were more realistic, more luscious, more comforting. Needless to say, building a brand image that spoke to kids while conveying a story of uncommon quality and care – as well as fun and friendship – was a challenge I embraced.
This mini catalog for girls inspired collectibility and increased sales by 800% to repeat customers. Here’s a portion of that catalog.
Luxury resorts which carried Hannah’s Kittens in their boutiques placed these cards in guests’ rooms to announce upcoming events.
Even a hangtag was an opportunity to convey this brand’s image and share with customers what made the line truly unique.
This catalog was part of an email marketing campaign showcasing HK’s full line as well as new products to love. (Portion of catalog shown)
